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Jo Malone Boutique Launch and Giveaway!

More fragrance adventures! This Tuesday, I was invited to attend the launch of the Jo Malone fragrance pop-up boutique at Kirkcaldie and Staines here in Wellington. Of course, I went!

They’ve carved a corner out of the second floor of Kirk’s. It’s not the the serene sanctuary of the Jo Malone boutique in Auckland, but it is enough room for the full Jo Malone range, and it’s next to the cafe to allow time to make fragrance decisions. We were pampered with flutes of bubbles or juice, delicate canapes chosen to offset the fragrances, and the soothing tones of a harpist.

MaloneLaunch-partyThe full Jo Malone range was there -26 fragrances and additional home scents for candles and diffusers.

MaloneLaunch_testtable

The full Jo Malone fragrance line within reach

Based on the crowd, the powers that be might have underestimated Wellington’s appetite for Jo Malone.¬†Tuesday night, after two days of operation, they had already sold out of the Cologne Intense of Tuberose Angelica.

MaloneLaunch_crowd

A tremendous crowd around the Jo Malone brand ambassador (center, floral dress)

In the Jo Malone line, the standard colognes have fewer notes than other lines – the idea is that you combine and layer two or three of the colognes to create your own scent. But I enjoy a simple fragrance with clear notes, and I think they’re very wearable on their own, especially in New Zealand.

MaloneLaunch_waiting

The promise of elegance in serried ranks of bottles – the 30ml sprays are well within reach

I asked the Jo Malone acolytes what they would recommend for…

  • Someone just getting started with fragrance? The clean and crisp international favorite of the line, Lime Basil Mandarin.
  • Someone femme? “Peony and Blush Suede layered with Wood Sage and Sea Salt.”
  • Someone intense and edgy? One of the Cologne Intense line. These seem to be less for layering – even on the sample slip they were oily and strong. Once sprayed on the skin, these weren’t going anywhere.

Blue Agave and Cocoa wasn’t in the forefront but it’s the sample slip I keep coming back to. Wood Sage and Sea Salt is just made for New Zealand. And there’s a green tomato scented candle??

MaloneLaunch_choosing

Trying to choose a scent diffuser: challenge accepted

I look forwards to going back to revisit some of these – the pop-up boutique is open until the end of December. Mark Conroy (our scent sommelier from here) also says that there are going to be some other interesting new fragrances launched at Kirk’s in the lead up to Christmas.

Thanks to the Jo Malone brand ambassador I have a FABULOUS giveaway for you – a boxed Pomegranate Noir candle. MaloneLaunch_candleThis is 200 grams of lush, ripe fragrance deliciousness with a 45 hour burn time. I will be selecting the winner at random this Friday night. To be in to win, leave a comment on this post telling me when you would light up this candle. Getting ready for a glam night out? A romantic night in? A decadent party? Telling sad, romantic ghost stories?

The winner will be selected at random from the comments. You can enter until 6 PM Friday the 10th, New Zealand time. This giveaway is only for people with a New Zealand mailing address.

The only problem with the Jo Malone approach emerged later in the evening. I was at a gathering of friends. Someone said, “You smell nice. What perfume are you wearing?” And, after the fragrance layering, the answer was complicated…

10 Comments

  1. I love the sound of the candle! I’m a little nonplussed by the idea of “wood sage and sea salt” as a scent. Intriguing! I’d light the candle when having a gathering of close girlfriends for a girls’ night in. Just the thing to set the mood!

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  2. I would light it when reading a book in my home library next to my Benedict Cumberbatch life-size cutout!

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  3. evening, when the darker notes of the fragrance would be better suited. or at the album release party for Miss Nicole.

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  4. I’d light it at home in the evening by myself, so I could relax and just enjoy the delicious scent while being splendidly lazy.

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  5. Evening definitely, on a chill out night to create that extra ambience. Wine will almost certainly be involved, yummy nibbles too. Plus soft lighting, gorgeous textiles and a surfeit of other assorted decadence. I would also share with a life sized Benedict Cumberbatch if I was so lucky to have one, instead it will instead be two demanding but cute cats!

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    • Thanks hon! Usually these giveaways on blogs bar people in New Zealand, so forgive me for keeping the fun local for us Kiwis this time around.

      Reply

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